Vision Care’s new brand and strategy launched on World Homeless Day

Vision Care’s new brand and strategy launched on World Homeless Day

As the world marks World Sight Day (9 October) and World Homelessness Day (10 October), Vision Care (formerly Vision Care for Homeless People) has unveiled a new brand identity and strategy to strengthen our mission.

Vision Care champions the right to sight for all people affected by homelessness. We provide free, essential eye care through clinics across the UK and work to remove barriers through advocacy, education, and research.

Our new identity as Vision Care reflects both continuity and change. Our mission remains grounded in providing direct eye care services, but we are now broadening our focus to challenge the systemic barriers that deny people the right to sight. With a stronger, clearer identity, we can expand our reach, influence change, and ensure no one is left behind because of their housing status.” – Hannah Telfer – CEO

Founded in 2003, the charity’s volunteer-led clinics operate in partnership with leading optical organisations and homelessness services. In the past year, clinics have provided 1107 free sight tests and 1399 pairs of glasses to people experiencing homelessness.

A new strategy for impact

Alongside its rebrand, Vision Care is preparing to launch a new five-year strategy, built around three strategic aims:

  1. To become the leading authority on eye care for people experiencing homelessness.
  2. To remove barriers to eye care for people experiencing homelessness by influencing policy and research.
  3. To facilitate direct delivery of eye care services.

During this important week, Vision Care will also be welcoming Members of Parliament into its clinics, offering them the chance to meet patients and volunteers, and to see the life-changing impact of accessible eye care. 

Alongside these visits, Vision Care is calling for changes to the General Ophthalmic Services (GOS) contract to ensure that people experiencing homelessness can access the eye care they need without unnecessary barriers. The charity is asking for three key policy changes:

  1. Eligibility for free eye tests and glasses to be extended to include people experiencing homelessness.
  2. To be eligible to receive an NHS domiciliary service when attending a day centre or when staying in a shelter or hostel without the need for a pre-visit notification.
  3. To be eligible to receive free replacement NHS glasses if their current pair is broken, lost or stolen due to their homelessness.

These changes would make eye care more flexible, responsive, and truly accessible for one of the most marginalised groups in society — helping to prevent avoidable sight loss and improve wellbeing.

Envisioning the future

Vision Care’s vision is simple yet powerful:

A future where no one is denied the right to sight because of their housing status.

 

Sign up to our newsletter

If you would like to receive Vision Care news and updates please subscribe to our mailing list for our quarterly newsletter, which contains news on the charity, plus volunteering and fundraising opportunities.

We will not share your personal information with any other organisation.

More news and updates

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed varius non magna nec ullamcorper. Vestibulum auctor tellus nec efficitur ullamcorper. Aenean eget scelerisque tortor. Vestibulum leo purus, molestie a dui ut, scelerisque varius urna. Donec sed libero magna.

MP Visit Photo
Published: 22/07/26
8 minute(s)

Vision Care calls for national action to remove barriers to community eye care 

Vision Care has called on the government to remove the national barriers preventing people affected by homelessness from accessing essential NHS eye care, following...

Vision Care has called on the government to remove the national barriers preventing people affected by homelessness from accessing essential NHS eye care, following…

Picture shows, left to right: DO Umarah Ahmed, VCHP’s Alion Gordon, Clinic Assistant, Charles McMaster, STEPPER EYEWEAR’s Simon O’Hara and OO Prashant Shah.
Published: 07/05/26
2 minute(s)

STEPPER EYEWEAR see their funding in action at Vision Care

STEPPER EYEWEAR’s ongoing support for Vision Care’s running costs was in evidence at the London Crisis centre, when patients were visiting the clinic for...

STEPPER EYEWEAR’s ongoing support for Vision Care’s running costs was in evidence at the London Crisis centre, when patients were visiting the clinic for…

1. Vision Care walkers
Published: 31/03/26
4 minute(s)

Reflections, connections, miles walked and funds raised. 

22 walkers stepped out for Vision Care on Friday 20th March, walking through the night alongside other charities united in supporting people without a...

22 walkers stepped out for Vision Care on Friday 20th March, walking through the night alongside other charities united in supporting people without a…

6) ARU team
Published: 17/03/26
6 minute(s)

Optoversity Challenge Celebrates 10th Anniversary with record fundraising and student success

The 10th Anniversary Optoversity Challenge 2026 has marked a milestone year, with 83 optometry students from 13 universities across the UK and Republic of...

The 10th Anniversary Optoversity Challenge 2026 has marked a milestone year, with 83 optometry students from 13 universities across the UK and Republic of…

1. Vision Care team 2025 - full
Published: 21/01/26
4 minute(s)

Stepping out to champion eye care for people experiencing homelessness

Optical professionals are being encouraged to take action in support of people experiencing homelessness, as Vision Care prepares to take part in the London...

Optical professionals are being encouraged to take action in support of people experiencing homelessness, as Vision Care prepares to take part in the London…

1. OC2017 Aston VS ARU
Published: 17/12/25
3 minute(s)

Optoversity challenge prepares to celebrate 10 years of supporting future optometrists and vision care

The Out of the Box Optoversity Challenge will be celebrating its 10th anniversary in February 2026, marking a decade of supporting optometry students, and...

The Out of the Box Optoversity Challenge will be celebrating its 10th anniversary in February 2026, marking a decade of supporting optometry students, and…